I think people are looking, but not seeing. They see a slice of life they are capturing, but have no idea what they are doing or how to do it well, if not better. If you're serious and going to use the vision on your computer or make a family movie, you'll be shooting in the normal horizontal format. People who shoot in vertical format, just don't get it. With a horizontal format, you are Much More Likely to catch the unexpected. The horizontal format is the way we see naturally with our stereoscopic vision.